PFE Branded Products

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Image of black bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.Image of professional fisherman Jake Lawrence on a black bass boat with bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.
Performance Brakes Performance Fishing Crappie & Bass Boat Brakes
From $1,299.00 $1,499.00
6 reviews
Dual Motion Variable Speed Upgrade Kit
Performance Brakes Dual Motion Variable Speed Upgrade Kit
$399.00
No reviews
The Visualizer (for LIVE SONAR)
Performance Fishing Electronics The Visualizer (for LIVE SONAR)
$169.00
3 reviews
Performance Tungsten BassPerformance Tungsten Bass
Performance Fishing Electronics Performance Tungsten Bass
$9.95
No reviews
Performance Fishing Tungsten
Performance Fishing Electronics Performance Fishing Tungsten
From $7.99
No reviews
Tungsten Skinny DropTungsten Skinny Drop
Performance Fishing Electronics Tungsten Skinny Drop
From $3.99
No reviews
Performance Tungsten Crappie Jig Head 5pkPerformance Tungsten Crappie Jig Head 5pk
Performance Fishing Electronics Performance Tungsten Crappie Jig Head 5pk
From $5.99
No reviews
Poles Up (Shallow Water Anchor Reminder Kit)Poles Up (Shallow Water Anchor Reminder Kit)
Performance Fishing Electronics Poles Up (Shallow Water Anchor Reminder Kit)
$99.99
No reviews
Prop Stop 2pkProp Stop 2pk
Performance Fishing Electronics Prop Stop 2pk
$9.95
No reviews
Ultrex Quest Mega 360 Adapter Bracket
Performance Fishing Electronics Ultrex Quest Mega 360 Adapter Bracket
$129.95
No reviews
Performance Fishing Electronic GIFT CARD
Performance Fishing Electronics Performance Fishing Electronic GIFT CARD
From $25.00
No reviews
Transducer CoverTransducer Cover
Performance Fishing Electronics Transducer Cover
$19.99
No reviews

NEW PRODUCT! Introducing Clean 16V!!!

It’s finally here!!!

Introducing... CLEAN 16!!! Clean 16 is the smart way to power your electronics with 16 volts—without the cost and hassle of a dedicated 16V battery and charger. It delivers consistent, reliable 16V power straight to your graphs, giving you maximum screen clarity, faster refresh rates, and improved overall performance from your electronics.

For just $79.99, Clean 16 is affordable, efficient, and easy to install—it’s the perfect upgrade to your setup.

SHOP NOW

Fish Finders & Navigation

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Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
Garmin Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
$2,099.99
No reviews
Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
Garmin Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
$1,399.99
No reviews
Lowrance Elite FS 9 Chartplotter/Fishfinder w/Active Imaging 3-in-1 Transom Mount Transducer [000-15692-001]Lowrance Elite FS 9 Chartplotter/Fishfinder w/Active Imaging 3-in-1 Transom Mount Transducer [000-15692-001]
Lowrance Lowrance Elite FS 9 Chartplotter/Fishfinder w/Active Imaging 3-in-1 Transom Mount Transducer [000-15692-001]
$1,099.00
No reviews
Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
Garmin Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
$3,799.99
No reviews
Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
Garmin Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
$2,999.99
No reviews
18" NBT Cruiser Unit18" NBT Cruiser Unit
NBT 18" NBT Cruiser Unit
$3,499.99
No reviews
Humminbird XPLORE 12 CMSI+ [412020-1]Humminbird XPLORE 12 CMSI+ [412020-1]
Humminbird Humminbird XPLORE 12 CMSI+ [412020-1]
$2,699.99
No reviews
IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]
Humminbird IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]
$3,399.99
No reviews
Lowrance Eagle 9 w/TripleShot Transducer Inland Charts [000-16126-001]Lowrance Eagle 9 w/TripleShot Transducer Inland Charts [000-16126-001]
Lowrance Lowrance Eagle 9 w/TripleShot Transducer Inland Charts [000-16126-001]
$699.99
No reviews
IN STORE Humminbird HELIX 7 CHIRP SI GPS G4 [411590-1]IN STORE Humminbird HELIX 7 CHIRP SI GPS G4 [411590-1]
Humminbird IN STORE Humminbird HELIX 7 CHIRP SI GPS G4 [411590-1]
$549.99
No reviews
IN STORE Humminbird HELIX 10 MEGA SI+ GPS G4N [411420-1]IN STORE Humminbird HELIX 10 MEGA SI+ GPS G4N [411420-1]
Humminbird IN STORE Humminbird HELIX 10 MEGA SI+ GPS G4N [411420-1]
$2,099.99
No reviews
Humminbird Mega 360 Imaging f/Ultrex Quest [411830-1]Humminbird Mega 360 Imaging f/Ultrex Quest [411830-1]
Humminbird Humminbird Mega 360 Imaging f/Ultrex Quest [411830-1]
$1,299.99
No reviews

ON SALE!

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Save $200.00
Image of black bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.Image of professional fisherman Jake Lawrence on a black bass boat with bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.
Performance Brakes Performance Fishing Crappie & Bass Boat Brakes
From $1,299.00 $1,499.00
6 reviews
Save $550.00
Ionic 12 Volt 100Ah Lithium Deep Cycle BatteryIonic 12 Volt 100Ah Lithium Deep Cycle Battery
Ionic Ionic 12 Volt 100Ah Lithium Deep Cycle Battery
$549.00 $1,099.00
1 review
Save $18.04
Bubba Smart Fish ScaleBubba Smart Fish Scale
Bubba Bubba Smart Fish Scale
$111.95 $129.99
No reviews
Save $4.30
TH Marine Hydra Cable Extender
TH Marine TH Marine Hydra Cable Extender
$22.99 $27.29
No reviews
Save $5.00
Bubba Blade Smart Fish Culling Indicator Set
Bubba Bubba Blade Smart Fish Culling Indicator Set
$49.99 $54.99
No reviews
Save $10.01
Bubba Blade Pro Series Smart Fish ScaleBubba Blade Pro Series Smart Fish Scale
Bubba Bubba Blade Pro Series Smart Fish Scale
$219.98 $229.99
No reviews
Save $16.50
Ram Mount Universal D Size Ball Mount with Short Arm for 9"-12" Fishfinders and Chartplotters [RAM-D-115-C]Ram Mount Universal D Size Ball Mount with Short Arm for 9"-12" Fishfinders and Chartplotters [RAM-D-115-C]
RAM Mounting Systems Ram Mount Universal D Size Ball Mount with Short Arm for 9"-12" Fishfinders and Chartplotters [RAM-D-115-C]
$127.49 $143.99
No reviews
Ionic Multi Voltage Charger 36V10A, 12V10AIonic Multi Voltage Charger 36V10A, 12V10A
Ionic Ionic Multi Voltage Charger 36V10A, 12V10A
$369.00
No reviews
Save $9.00
RAM Mount Flat Surface Horizontal Single Swing Arm Mount [RAM-109HU]RAM Mount Flat Surface Horizontal Single Swing Arm Mount [RAM-109HU]
RAM Mounting Systems RAM Mount Flat Surface Horizontal Single Swing Arm Mount [RAM-109HU]
$77.49 $86.49
No reviews
Save $3.20
303 Marine Speed Detailer - 32oz [30205]
303 303 Marine Speed Detailer - 32oz [30205]
$12.79 $15.99
No reviews
LiFePo4 12V 9Ah Battery , Starter BatteryLiFePo4 12V 9Ah Battery , Starter Battery
Ionic LiFePo4 12V 9Ah Battery , Starter Battery
$169.00
No reviews
Save $12.50
RAM Mount RAM Tough-Claw Trolling Motor Stabilizer - C Size Medium [RAP-400-D-202U]RAM Mount RAM Tough-Claw Trolling Motor Stabilizer - C Size Medium [RAP-400-D-202U]
RAM Mounting Systems RAM Mount RAM Tough-Claw Trolling Motor Stabilizer - C Size Medium [RAP-400-D-202U]
$101.49 $113.99
No reviews

PFE Learning Center Posts

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Clean 16V for Boat Electronics | PFE

Clean 16V for Boat Electronics | PFE

16v Battery Alternative
Garmin Echomap Ultra 166sv: First Impressions & Key Features

Garmin Echomap Ultra 166sv: First Impressions & Key Features

Fishing Electronics
Performance Fishing Brakes: The Ultimate Boat Braking System for Bass and Crappie Anglers

Performance Fishing Brakes: The Ultimate Boat Braking System for Bass and Crappie Anglers

Bass Boat Accessories

★★★★★

"Danny's service is second to none. All of their electronic work is very professional clean and neat. After a long winter of not charging my battery correctly and going to the river with a dead battery. I called Danny Rogers and he left his establishment and came to the lake and brought me a new battery to get me back fishing, now that is service Way Beyond a person's expectations!"
- Chris Smith

★★★★★

"Purchased a Humminbird Helix 12 MSI G3N and Danny was very helpful and informative. He also shipped the item very fast and was exactly how he described it! Would purchase from him in the future."
- Justin Waddell

★★★★★

"Danny is the most detailed oriented electronics installer/ teacher / Swiss Army knives when it comes to boat electronics. Additionally he helps you after the sale!"
- Ryan Fisher

Garmin

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IN STORE Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
Garmin IN STORE Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
$39.99
No reviews
Garmin LiveScope Plus System w/GLS 10 LVS34 Transducer [010-02706-00]
Garmin Garmin LiveScope Plus System w/GLS 10 LVS34 Transducer [010-02706-00]
$1,799.99
No reviews
Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
Garmin Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
$2,099.99
No reviews
Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
Garmin Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
$39.99
No reviews
IN STORE Garmin Network Cable Small Connector (6m)
Garmin IN STORE Garmin Network Cable Small Connector (6m)
$49.99
No reviews
Garmin LiveScope Plus w/LVS34 Transducer Only [010-02706-10]
Garmin Garmin LiveScope Plus w/LVS34 Transducer Only [010-02706-10]
$1,299.99
No reviews
Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
Garmin Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
$1,399.99
No reviews
Garmin 0 Degree Livescope Pole Mount [010-12676-15]
Garmin Garmin 0 Degree Livescope Pole Mount [010-12676-15]
$34.99
No reviews
Garmin 20' Marine Network Cable - RJ45 [010-10551-00]
Garmin Garmin 20' Marine Network Cable - RJ45 [010-10551-00]
$54.99
No reviews
Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
Garmin Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
$3,799.99
No reviews
Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
Garmin Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
$2,999.99
No reviews
Garmin Trim Piece Snap Cover f/8x16 Series [010-12800-02]
Garmin Garmin Trim Piece Snap Cover f/8x16 Series [010-12800-02]
$19.99
No reviews

Ionic Lithium Batteries

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Save $550.00
Ionic 12 Volt 100Ah Lithium Deep Cycle BatteryIonic 12 Volt 100Ah Lithium Deep Cycle Battery
Ionic Ionic 12 Volt 100Ah Lithium Deep Cycle Battery
$549.00 $1,099.00
1 review
Ionic 12 Volt 60Ah Deep Cycle Lithium BatteryIonic 12 Volt 60Ah Deep Cycle Lithium Battery
Ionic Ionic 12 Volt 60Ah Deep Cycle Lithium Battery
$299.00
No reviews
Ionic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep CycleIonic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep Cycle
Ionic Ionic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep Cycle
$699.00
No reviews
Ionic Lithium 16V 52Ah | Marine Electronics/Sonar LiFePO4 Battery + ChargerIonic Lithium 16V 52Ah | Marine Electronics/Sonar LiFePO4 Battery + Charger
Ionic Ionic Lithium 16V 52Ah | Marine Electronics/Sonar LiFePO4 Battery + Charger
$399.00
No reviews
Emergency StartEmergency Start
Ionic Emergency Start
$99.00
No reviews
Plano Satchels Double Sided Sandstone/Green
Plano Plano Satchels Double Sided Sandstone/Green
$39.99
No reviews
Save $230.00
36 Volt 27Ah Deep Cycle Lithium Battery36 Volt 27Ah Deep Cycle Lithium Battery
Ionic 36 Volt 27Ah Deep Cycle Lithium Battery
$769.00 $999.00
No reviews
Save $50.00
12 Volt 30Ah Lithium Deep Cycle Battery12 Volt 30Ah Lithium Deep Cycle Battery
Ionic 12 Volt 30Ah Lithium Deep Cycle Battery
$299.00 $349.00
No reviews
Ionic Lithium 12V S7 | 900 CA | LiFePO4 Starter Battery + Bluetooth IC-12V30-S7
Ionic Ionic Lithium 12V S7 | 900 CA | LiFePO4 Starter Battery + Bluetooth IC-12V30-S7
$279.00
No reviews
Save $598.00
36 Volt 50Ah Lithium Battery36 Volt 50Ah Lithium Battery
Ionic 36 Volt 50Ah Lithium Battery
$1,199.00 $1,797.00
No reviews
Save $189.00
24 Volt 50Ah Lithium Battery24 Volt 50Ah Lithium Battery
Ionic 24 Volt 50Ah Lithium Battery
$890.00 $1,079.00
No reviews
Save $991.00
12 Volt 300Ah Lithium Deep Cycle Battery w/ Heater12 Volt 300Ah Lithium Deep Cycle Battery w/ Heater
Ionic 12 Volt 300Ah Lithium Deep Cycle Battery w/ Heater
$1,999.00 $2,990.00
No reviews

Kipawa

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Kipawa 80/01
Kipawa Kipawa 80/01
$46.99
No reviews
Kipawa 112
Kipawa Kipawa 112
$46.99
No reviews
Kipawa 314
Kipawa Kipawa 314
$46.99
No reviews
Kipawa 115
Kipawa Kipawa 115
$46.99
No reviews

Humminbird

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Humminbird AS EC QDE Ethernet Adapter Cable [720074-1]Humminbird AS EC QDE Ethernet Adapter Cable [720074-1]
Humminbird Humminbird AS EC QDE Ethernet Adapter Cable [720074-1]
$34.99
No reviews
Humminbird LakeMaster VX - Southeast States [601008-1]
Humminbird Humminbird LakeMaster VX - Southeast States [601008-1]
$149.99
No reviews
Humminbird AS-EC-15E 15' Ethernet Cable [720073-5]
Humminbird Humminbird AS-EC-15E 15' Ethernet Cable [720073-5]
$69.99
No reviews
Humminbird PC11 Power Cord [720057-1]
Humminbird Humminbird PC11 Power Cord [720057-1]
$22.99
No reviews
IN STORE Humminbird GM H910 Gimbal Mount Bracket f/HELIX 9 & 10 [740149-1]
Humminbird IN STORE Humminbird GM H910 Gimbal Mount Bracket f/HELIX 9 & 10 [740149-1]
$59.99
No reviews
IN STORE Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]IN STORE Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]
Humminbird IN STORE Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]
$65.99
No reviews
IN STORE Humminbird AS-ETH-5PGL 5 Port Ethernet Switch [411850-1]IN STORE Humminbird AS-ETH-5PGL 5 Port Ethernet Switch [411850-1]
Humminbird IN STORE Humminbird AS-ETH-5PGL 5 Port Ethernet Switch [411850-1]
$299.99
No reviews
Humminbird MEGA Live TargetLock MEGA 360 Dual Mount f/Ultrex [740211-1]
Humminbird Humminbird MEGA Live TargetLock MEGA 360 Dual Mount f/Ultrex [740211-1]
$199.99
No reviews
Humminbird Mega Live 2 Forward-Facing Sonar [710310-1]
Humminbird Humminbird Mega Live 2 Forward-Facing Sonar [710310-1]
$1,599.99
No reviews
Humminbird XPLORE 12 CMSI+ [412020-1]Humminbird XPLORE 12 CMSI+ [412020-1]
Humminbird Humminbird XPLORE 12 CMSI+ [412020-1]
$2,699.99
No reviews
Lakemaster Plus Midsouth States
Humminbird Lakemaster Plus Midsouth States
$199.99
No reviews
IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]
Humminbird IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]
$3,399.99
No reviews

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