PFE Branded Products

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Image of black bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.Image of professional fisherman Jake Lawrence on a black bass boat with bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.
Performance Brakes Performance Fishing Crappie & Bass Boat Brakes
From $1,299.00 $1,499.00
6 reviews
Dual Motion Variable Speed Upgrade Kit
Performance Brakes Dual Motion Variable Speed Upgrade Kit
$399.00
No reviews
The Visualizer (for LIVE SONAR)
Performance Fishing Electronics The Visualizer (for LIVE SONAR)
$169.00
3 reviews
Performance Tungsten BassPerformance Tungsten Bass
Performance Fishing Electronics Performance Tungsten Bass
$9.95
No reviews
Performance Fishing Tungsten
Performance Fishing Electronics Performance Fishing Tungsten
From $7.99
No reviews
Tungsten Skinny DropTungsten Skinny Drop
Performance Fishing Electronics Tungsten Skinny Drop
From $3.99
No reviews
Performance Tungsten Crappie Jig Head 5pkPerformance Tungsten Crappie Jig Head 5pk
Performance Fishing Electronics Performance Tungsten Crappie Jig Head 5pk
From $5.99
No reviews
Poles Up (Shallow Water Anchor Reminder Kit)Poles Up (Shallow Water Anchor Reminder Kit)
Performance Fishing Electronics Poles Up (Shallow Water Anchor Reminder Kit)
$99.99
No reviews
Prop Stop 2pkProp Stop 2pk
Performance Fishing Electronics Prop Stop 2pk
$9.95
No reviews
Ultrex Quest Mega 360 Adapter Bracket
Performance Fishing Electronics Ultrex Quest Mega 360 Adapter Bracket
$129.95
No reviews
Performance Fishing Electronic GIFT CARD
Performance Fishing Electronics Performance Fishing Electronic GIFT CARD
From $25.00
No reviews
Transducer CoverTransducer Cover
Performance Fishing Electronics Transducer Cover
$19.99
No reviews

BLACK FRIDAY STARTS NOW!!!

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Top Bait & Tackle Picks for November

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APEX Ignite MinnowAPEX Ignite Minnow
Ignite APEX Ignite Minnow
$9.99
No reviews
Yamamoto Hinge MinnowYamamoto Hinge Minnow
Yamamoto Baits Yamamoto Hinge Minnow
$9.99
No reviews
Strike King Tumbleweed SaltedStrike King Tumbleweed Salted
Strike King Strike King Tumbleweed Salted
$10.98
No reviews
Performance Tungsten Crappie Jig Head 5pkPerformance Tungsten Crappie Jig Head 5pk
Performance Fishing Electronics Performance Tungsten Crappie Jig Head 5pk
From $5.99
No reviews
2 ⅜” Slim Stick2 ⅜” Slim Stick
Bonehead 2 ⅜” Slim Stick
$3.49
No reviews
Performance Tungsten BassPerformance Tungsten Bass
Performance Fishing Electronics Performance Tungsten Bass
$9.95
No reviews
Performance Fishing Tungsten
Performance Fishing Electronics Performance Fishing Tungsten
From $7.99
No reviews

NEW PRODUCT RELEASE!

Fish Finders & Navigation

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Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
Garmin Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
$2,099.99
No reviews
Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
Garmin Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
$1,399.99
No reviews
Lowrance Elite FS 9 Chartplotter/Fishfinder w/Active Imaging 3-in-1 Transom Mount Transducer [000-15692-001]Lowrance Elite FS 9 Chartplotter/Fishfinder w/Active Imaging 3-in-1 Transom Mount Transducer [000-15692-001]
Lowrance Lowrance Elite FS 9 Chartplotter/Fishfinder w/Active Imaging 3-in-1 Transom Mount Transducer [000-15692-001]
$1,099.00
No reviews
Save $400.00
Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
Garmin Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
$3,399.99 $3,799.99
No reviews
Save $400.00
Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
Garmin Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
$2,599.99 $2,999.99
No reviews
18" NBT Cruiser Unit18" NBT Cruiser Unit
NBT 18" NBT Cruiser Unit
$3,499.99
No reviews
Humminbird XPLORE 12 CMSI+ [412020-1]Humminbird XPLORE 12 CMSI+ [412020-1]
Humminbird Humminbird XPLORE 12 CMSI+ [412020-1]
$2,899.99
No reviews
Humminbird XPLORE 10 CMSI+ [412010-1]Humminbird XPLORE 10 CMSI+ [412010-1]
Humminbird Humminbird XPLORE 10 CMSI+ [412010-1]
$2,299.99
No reviews
IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]
Humminbird IN STORE Humminbird SOLIX 15 CHIRP MEGA SI+ G3 CHO Display Only [411570-1CHO]
$3,399.99
No reviews
Lowrance Eagle 9 w/TripleShot Transducer Inland Charts [000-16126-001]Lowrance Eagle 9 w/TripleShot Transducer Inland Charts [000-16126-001]
Lowrance Lowrance Eagle 9 w/TripleShot Transducer Inland Charts [000-16126-001]
$699.99
No reviews
IN STORE Humminbird HELIX 7 CHIRP SI GPS G4 [411590-1]IN STORE Humminbird HELIX 7 CHIRP SI GPS G4 [411590-1]
Humminbird IN STORE Humminbird HELIX 7 CHIRP SI GPS G4 [411590-1]
$549.99
No reviews
IN STORE Humminbird HELIX 10 MEGA SI+ GPS G4N [411420-1]IN STORE Humminbird HELIX 10 MEGA SI+ GPS G4N [411420-1]
Humminbird IN STORE Humminbird HELIX 10 MEGA SI+ GPS G4N [411420-1]
$2,099.99
No reviews

ON SALE!

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Save $200.00
Image of black bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.Image of professional fisherman Jake Lawrence on a black bass boat with bass and crappie brakes called Performance Brakes; Minn Kota Raptor model.
Performance Brakes Performance Fishing Crappie & Bass Boat Brakes
From $1,299.00 $1,499.00
6 reviews
Save $714.70
Ionic 12 Volt 100Ah Lithium Deep Cycle BatteryIonic 12 Volt 100Ah Lithium Deep Cycle Battery
Ionic Ionic 12 Volt 100Ah Lithium Deep Cycle Battery
$384.30 $1,099.00
1 review
Save $209.80
Ionic 12 Volt 60Ah Deep Cycle Lithium BatteryIonic 12 Volt 60Ah Deep Cycle Lithium Battery
Ionic Ionic 12 Volt 60Ah Deep Cycle Lithium Battery
$239.20 $449.00
No reviews
Save $18.04
Bubba Smart Fish ScaleBubba Smart Fish Scale
Bubba Bubba Smart Fish Scale
$111.95 $129.99
No reviews
Save $409.70
Ionic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep CycleIonic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep Cycle
Ionic Ionic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep Cycle
$489.30 $899.00
No reviews
Save $4.30
TH Marine Hydra Cable Extender
TH Marine TH Marine Hydra Cable Extender
$22.99 $27.29
No reviews
Save $400.00
Garmin LiveScope Plus System w/GLS 10 LVS34 Transducer [010-02706-00]
Garmin Garmin LiveScope Plus System w/GLS 10 LVS34 Transducer [010-02706-00]
$1,399.99 $1,799.99
No reviews
Save $5.00
Bubba Blade Smart Fish Culling Indicator Set
Bubba Bubba Blade Smart Fish Culling Indicator Set
$49.99 $54.99
No reviews
Save $10.01
Bubba Blade Pro Series Smart Fish ScaleBubba Blade Pro Series Smart Fish Scale
Bubba Bubba Blade Pro Series Smart Fish Scale
$219.98 $229.99
No reviews
Save $25.74
Emergency StartEmergency Start
Ionic Emergency Start
$74.25 $99.99
No reviews
Save $16.50
Ram Mount Universal D Size Ball Mount with Short Arm for 9"-12" Fishfinders and Chartplotters [RAM-D-115-C]Ram Mount Universal D Size Ball Mount with Short Arm for 9"-12" Fishfinders and Chartplotters [RAM-D-115-C]
RAM Mounting Systems Ram Mount Universal D Size Ball Mount with Short Arm for 9"-12" Fishfinders and Chartplotters [RAM-D-115-C]
$127.49 $143.99
No reviews
Save $3.20
303 Marine Speed Detailer - 32oz [30205]
303 303 Marine Speed Detailer - 32oz [30205]
$12.79 $15.99
No reviews

PFE Learning Center Posts

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🚨 Garmin 2025 Winter Marine Promotion Starts Tomorrow — Here’s What’s On Sale at Performance Fishing Electronics! 🚨

🚨 Garmin 2025 Winter Marine Promotion Starts Tomorrow — Here’s What’s On Sale at Performance Fishing Electronics! 🚨

ECHOMAP Ultra 2 Deals
Hot Picks in Bait & Tackle: What’s Really Catching Fish Right Now

Hot Picks in Bait & Tackle: What’s Really Catching Fish Right Now

Bait & Tackle
Stop Prop Spin with the PFE Prop Stop

Stop Prop Spin with the PFE Prop Stop

boat accessories

★★★★★

"Danny's service is second to none. All of their electronic work is very professional clean and neat. After a long winter of not charging my battery correctly and going to the river with a dead battery. I called Danny Rogers and he left his establishment and came to the lake and brought me a new battery to get me back fishing, now that is service Way Beyond a person's expectations!"
- Chris Smith

★★★★★

"Purchased a Humminbird Helix 12 MSI G3N and Danny was very helpful and informative. He also shipped the item very fast and was exactly how he described it! Would purchase from him in the future."
- Justin Waddell

★★★★★

"Danny is the most detailed oriented electronics installer/ teacher / Swiss Army knives when it comes to boat electronics. Additionally he helps you after the sale!"
- Ryan Fisher

Garmin

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IN STORE Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
Garmin IN STORE Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
$39.99
No reviews
Save $400.00
Garmin LiveScope Plus System w/GLS 10 LVS34 Transducer [010-02706-00]
Garmin Garmin LiveScope Plus System w/GLS 10 LVS34 Transducer [010-02706-00]
$1,399.99 $1,799.99
No reviews
Garmin LiveScope Plus w/LVS34 Transducer Only [010-02706-10]
Garmin Garmin LiveScope Plus w/LVS34 Transducer Only [010-02706-10]
$1,299.99
No reviews
Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
Garmin Garmin GPSMAP 1222 Keyed Networking Chartplotter - No Sonar [010-01741-00]
$2,099.99
No reviews
Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
Garmin Garmin 0 Degree Pole Mount f/Livescope Plus LVS34 [010-13228-03]
$39.99
No reviews
IN STORE Garmin Network Cable Small Connector (6m)
Garmin IN STORE Garmin Network Cable Small Connector (6m)
$49.99
No reviews
Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
Garmin Garmin GPSMAP 1022 Keyed Networking Chartplotter - No Sonar [010-01740-00]
$1,399.99
No reviews
Garmin 0 Degree Livescope Pole Mount [010-12676-15]
Garmin Garmin 0 Degree Livescope Pole Mount [010-12676-15]
$34.99
No reviews
Garmin 20' Marine Network Cable - RJ45 [010-10551-00]
Garmin Garmin 20' Marine Network Cable - RJ45 [010-10551-00]
$54.99
No reviews
Pull Handle and Cable GARMIN
garmin Pull Handle and Cable GARMIN
$69.99
No reviews
Save $400.00
Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
Garmin Garmin ECHOMAP Ultra 2 12" LiveScope Plus Bundle [010-02882-10]
$3,399.99 $3,799.99
No reviews
Save $400.00
Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
Garmin Garmin ECHOMAP Ultra 2 10" LiveScope Plus Bundle [010-02880-10]
$2,599.99 $2,999.99
No reviews

Ionic Lithium Batteries

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Save $714.70
Ionic 12 Volt 100Ah Lithium Deep Cycle BatteryIonic 12 Volt 100Ah Lithium Deep Cycle Battery
Ionic Ionic 12 Volt 100Ah Lithium Deep Cycle Battery
$384.30 $1,099.00
1 review
Save $209.80
Ionic 12 Volt 60Ah Deep Cycle Lithium BatteryIonic 12 Volt 60Ah Deep Cycle Lithium Battery
Ionic Ionic 12 Volt 60Ah Deep Cycle Lithium Battery
$239.20 $449.00
No reviews
Save $409.70
Ionic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep CycleIonic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep Cycle
Ionic Ionic Lithium 12V 150Ah | Dual Purpose Starter Battery 1600 CA + LiFePO4 Deep Cycle
$489.30 $899.00
No reviews
Ionic Lithium 16V 52Ah | Marine Electronics/Sonar LiFePO4 Battery + ChargerIonic Lithium 16V 52Ah | Marine Electronics/Sonar LiFePO4 Battery + Charger
Ionic Ionic Lithium 16V 52Ah | Marine Electronics/Sonar LiFePO4 Battery + Charger
$319.20
No reviews
Save $25.74
Emergency StartEmergency Start
Ionic Emergency Start
$74.25 $99.99
No reviews
Save $537.60
36 Volt 27Ah Deep Cycle Lithium Battery36 Volt 27Ah Deep Cycle Lithium Battery
Ionic 36 Volt 27Ah Deep Cycle Lithium Battery
$461.40 $999.00
No reviews
Save $109.80
12 Volt 30Ah Lithium Deep Cycle Battery12 Volt 30Ah Lithium Deep Cycle Battery
Ionic 12 Volt 30Ah Lithium Deep Cycle Battery
$239.20 $349.00
No reviews
Ionic Lithium 12V S7 | 900 CA | LiFePO4 Starter Battery + Bluetooth IC-12V30-S7
Ionic Ionic Lithium 12V S7 | 900 CA | LiFePO4 Starter Battery + Bluetooth IC-12V30-S7
$279.00
No reviews
Save $837.80
36 Volt 50Ah Lithium Battery36 Volt 50Ah Lithium Battery
Ionic 36 Volt 50Ah Lithium Battery
$959.20 $1,797.00
No reviews
Save $367.00
24 Volt 50Ah Lithium Battery24 Volt 50Ah Lithium Battery
Ionic 24 Volt 50Ah Lithium Battery
$712.00 $1,079.00
No reviews
Save $991.00
12 Volt 300Ah Lithium Deep Cycle Battery w/ Heater12 Volt 300Ah Lithium Deep Cycle Battery w/ Heater
Ionic 12 Volt 300Ah Lithium Deep Cycle Battery w/ Heater
$1,999.00 $2,990.00
No reviews
Save $46.80
12 Volt 9Ah Lithium Battery12 Volt 9Ah Lithium Battery
Ionic 12 Volt 9Ah Lithium Battery
$79.20 $126.00
No reviews

Kipawa

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Kipawa 80/01
Kipawa Kipawa 80/01
$46.99
No reviews
Kipawa 112
Kipawa Kipawa 112
$46.99
No reviews
Kipawa 314
Kipawa Kipawa 314
$46.99
No reviews
Kipawa 115
Kipawa Kipawa 115
$46.99
No reviews

Humminbird

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Humminbird AS EC QDE Ethernet Adapter Cable [720074-1]Humminbird AS EC QDE Ethernet Adapter Cable [720074-1]
Humminbird Humminbird AS EC QDE Ethernet Adapter Cable [720074-1]
$34.99
No reviews
Humminbird LakeMaster VX - Southeast States [601008-1]
Humminbird Humminbird LakeMaster VX - Southeast States [601008-1]
$149.99
No reviews
Humminbird AS-EC-15E Ethernet Cable - 15' [720073-5]
Humminbird Humminbird AS-EC-15E Ethernet Cable - 15' [720073-5]
$69.99
No reviews
IN STORE Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]IN STORE Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]
Humminbird IN STORE Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]
$69.99
No reviews
Humminbird PC11 Power Cord [720057-1]
Humminbird Humminbird PC11 Power Cord [720057-1]
$22.99
No reviews
IN STORE Humminbird GM H910 Gimbal Mount Bracket f/HELIX 9 & 10 [740149-1]
Humminbird IN STORE Humminbird GM H910 Gimbal Mount Bracket f/HELIX 9 & 10 [740149-1]
$59.99
No reviews
IN STORE Humminbird AS-ETH-5PGL 5 Port Ethernet Switch [411850-1]IN STORE Humminbird AS-ETH-5PGL 5 Port Ethernet Switch [411850-1]
Humminbird IN STORE Humminbird AS-ETH-5PGL 5 Port Ethernet Switch [411850-1]
$329.99
No reviews
Humminbird MEGA 360 PC - MEGA 360 Power Cable [720120-1]
Humminbird Humminbird MEGA 360 PC - MEGA 360 Power Cable [720120-1]
$39.99
No reviews
Humminbird MEGA Live TargetLock MEGA 360 Dual Mount f/Ultrex [740211-1]
Humminbird Humminbird MEGA Live TargetLock MEGA 360 Dual Mount f/Ultrex [740211-1]
$199.99
No reviews
Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]
Humminbird Humminbird 14-M360-2DDI-Y - MEGA 360 2D/MDI 14-Pin Y-Cable [720108-1]
$69.99
No reviews
Humminbird UC-H89 Display Cover f/HELIX 8/9 G3 [780038-1]
Humminbird Humminbird UC-H89 Display Cover f/HELIX 8/9 G3 [780038-1]
$59.99
No reviews
Humminbird Mega Live 2 Forward-Facing Sonar [710310-1]
Humminbird Humminbird Mega Live 2 Forward-Facing Sonar [710310-1]
$1,599.99
No reviews

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